National Coalitions

Led strategy and execution of national and state-level digital campaigns that shaped public policy through multimedia storytelling, generating millions of impressions and video views.

Type:

Coalition

Role:

Digital Table Co-Lead

Date:

March 2020

Preview

https://homeishere.us

Partnerships & Collaboarations

Throughout my career, I have focused on building strong relationships with internal and external stakeholders to achieve success through collaboration. I have led and moderated weekly national calls with local partners and engaged in dedicated outreach to ensure mutual success.

I believe a crucial aspect of campaign work is ensuring everyone is included in the process, understands the key priorities, and is equipped with the digital tools necessary so that we may reach the finish line together.

It is key to building the tools, spaces, and power dynamics that allow equity and clear communication to thrive.

By working alongside national advocacy groups, unions, and non-profit organizations, I was able to co-lead a digital table that managed to deliver over 74,501 total unique visits to homeishere.us — a coalition website that served high-quality content and information for advocates to call on the U.S. Supreme COurt to

By collaborating with national advocacy groups, unions, and non-profit organizations, I co-led a digital initiative that attracted over 74,501 unique visits to homeishere.us and engaged 1,255 grasstops leaders, from elected officials and religious leaders to business executives and university presidents. This coalition website offered high-quality content, digital resources, and reliable information for advocates nationwide, urging the U.S. Supreme Court to protect a deportation relief program that enables young immigrants to live and work in the country they consider home.

This campaign involved engaging with senior leadership and ensuring high-quality outputs from consultants and contractors.

This campaign required managing up to senior leadership, while securing top of the line outputs from consultants and contractors.

Building a visually appealing brand that united a movement of several dozen national organizations is no easy task. To achieve this feat, my colleagues and I had to ensure the right contractors were vetted, hired, and tasked with delivering a full suite of brand products to ensure uniformity, consistency, and tone. Working across communications and political teams, the digital team I co-led was able to capture and amplify content from key lawmakers in real time, clip news media to re-purpose it as social content, and collect quality collateral for use during the campaign's next phase.